Our mission
Born from our own search for a purpose beyond the corporate boardroom, we left careers in banking to shake up Europe’s snack scene. Inspired by the USA’s pioneering use of direct acidification for cleaner, more transparent preservation, we set out to bring that same innovation home.
Today, our goal is simple: to offer a truly honest, nutrient-dense snack that respects both your body and your values. By combining modern food science with Dutch craftsmanship, we’re delivering low-carb beef snacks made from responsibly sourced ingredients — so you never have to compromise on flavour, quality, or integrity.
Transparency
Since day one, we’ve insisted on premium, responsibly sourced protein, crafting snappy, satisfying meat sticks you can taste (and see) in every bite. Our beef comes from Dutch farms where cattle are grass-fed, raised without routine antibiotics, hormones, or GMOs. Perfectly seasoned with real herbs and spices (never artificial), our portable snacks contain no added sugar or fillers — making them your go-anywhere, stress-free choice for honest flavour and nutrition.